top of page
As individuals and as a company, we didn't just chase profits without considering the bigger picture. From the start, our goal has been to balance high-quality work with a commitment to making the world a better place. We aim to provide awesome workplace for the team and have positive impact to the environment.
It's an ongoing effort to find the right balance and we improve day by day.
 GREEN THE BIDPart of Green The Bid WE WORK TOGETHER TO BUILD AN ADVERTISING INDUSTRY THAT IS NET CARBON-NEUTRAL AND ZERO WASTE |  COMPOSTWe've recently incorporated composting as part of B2Y’s sustainability strategy. As businesses around the world are obligated to shred sensitive information in accordance with stringent data regulations, we've designated a composing area where some of our shredded paper goes. Combined with our organic waste material, we create a nutrient-rich soil fertiliser part of which is donated to Sofia's Botanical Garden and another is used in NuBoyana Studios' Greenhouse. |  RENEWABLE MISSIONWith an average of 6000 printed pages per month, we currently recycle up to 85% of them. Our offices always have a paper recycling bin nearby. We are also planning to cut back on our total paper usage by 30% by the end of 2020. To do this we are currently developing an online platform for our production needs, making most printed materials obsolete. Instead of throwing away most of the sets we build, we began a recycled wood program. We now keep and reuse lego-type frames for drywall. |
|---|---|---|
 SOFIA ZOOAs individuals and as a company, we do what we can for the well-being of nature and the future generations. We focus not only on our business, but also on working in an eco - friendly manner. |  TREESStaying sharp and always learning is the example we want to pass to our kids. Every day we have the chance to act and work for their future. That’s why last week we invested quality family time together by planting 70 trees in Samokov.The actions we take today serve as a blueprint and shape a path for generations to come. |  BEESB2Y’s most important asset are our 25 beehives. They house one of Earth's most important animal species. Bobby, our post production supervisor and Alex, our managing director, use a 100% organic beekeeping method. Positioned in the outskirts of Rila mountain, our bee farm is neighboring a rich pine forest, a river, and hot springs. In the area, there is a variety of crops and orchards around which our bees pollinate. |
 LIFE-SAVING EQUIPMENTTiming can be a lifesaver. "Emergency Responders" is an initiative, now in action across the Balkans. Firefighters, police, and paramedics take center stage as indispensable defenders, standing guard against fires, medical emergencies, acts of terror, and natural disasters. Should local or international crises arise, this team is empowered to step in and provide assistance. |  SOFIA BEARS KIDSSofia Bears recognises the impact it has on the Junior team extends beyond the playing field—it's a mission that resonates deeply with everyone involved. Much like parenting the growth of small cubs into their full potential in the wild, the Sofia Bears are dedicated to the development of our young players, aiming to install values, teamwork, and skills that transcend the boundaries of sports. |  TOYS DONATIONRaising awareness of the environmental impact of the clothing industry, we make sure to use eco-friendly materials for our branded clothing. Organic cotton is produced by natural processes, without any artificial inputs and no use of toxic chemicals or GMOs. Using recycled polyester helps divert more plastic waste from landfills and prevents used plastic to enter our oceans.When making merchandise we want it to be useful on set, to look good and be compatible with each other. Our crews love it. |
 CHRISTMAS LIGHTSWe came up with a mission: making Samokov's Christmas decorations shine bright enough to catch the attention of even the North Pole's watchful gaze. For the third consecutive year, our B2Y family is proud to extend its tradition of generosity by contributing over 450 meters of dazzling Christmas lights to the municipality of Samokov. With each passing year, we aim to not only illuminate the streets but also spread the warmth and joy of the festive season throughout the community. |  SURVIVAL WEEKENDHey there! Welcome to the B2Y Productions family, where we take professionalism and sprinkle it with a hefty dose of fun! Picture this: an annual survival weekend! Think team building, bonding, and maybe a little friendly competition thrown in. We're not just about work; we're about creating memories and making fun of each other. |  DOGGSOh, did we mention we're dog-friendly? Furry friends roam freely, bringing joy, laughter, and some serious stress relief. It's basically like having a constant dose of joy and barks. |
 VOLLEYBALLIt takes two to make a thing go right. Beach volley is a sport played on a sand court usually by teams with two or more players. B2Y productions and Nu Boyana film studios are happy to be official sponsors of the “Marina Dinevi Beach Volleyball tournament” which is held according to the official rules of FIVB, led by official judges of the tournament under the Bulgarian Volleyball Federation. We want it to become an annual international event that will promote the Bulgarian shores and scenery. |  CERAMIC ZOO WALLSofia Zoo is destination TOP 1 for all of the kids in our B2Y family. Boosting the imagination of the kids has always been a priority for us. As a visual culture company, it is vital for us to be part of creating visual culture for the little ones, filled with many colours, shapes and a free space for their creativity. Lead by this purpose, we reached for the two young local artists from “ZEMYA”. |  SOFIA BEARSWe’ve build this with our BEAR hands! Meet the Sofia Bears - one of the most distinguished American football clubs in Bulgaria. B2Y productions are proud collaborators which cultivate the essentials of this sport here. The bears are a symbol of community, hard work, succession of ideas and principles in this exciting game. Anyone is welcome to join the team from cubs to old bears. |
 MERCHANDISERaising awareness of the environmental impact of the clothing industry, we make sure to use eco-friendly materials for our branded clothing. Organic cotton is produced by natural processes, without any artificial inputs and no use of toxic chemicals or GMOs. Using recycled polyester helps divert more plastic waste from landfills and prevents used plastic to enter our oceans.When making merchandise we want it to be useful on set, to look good and be compatible with each other. Our crews love it. |
bottom of page